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JOHNSON & JOHNSON'S #MAKEHIVHISTORY CAMPAIGN

This is a news release from J&J about efforts JNJ is taking to raise awareness of HIV.  J&J is using a network of social media handles, hashtags and posts in addition to celebrity endorsements to push HIV awareness.  This shows the underlying methods that J&J can and had deployed to market their point of view.

“The next step was to find a high-profile advocate who could jump-start an international dialogue about HIV. Johnson & Johnson called on actress, playwright, and activist Danai Gurira. Her advocacy around HIV and command of the spotlight—thanks in part to her roles in Black Panther and on The Walking Dead—made Gurira a smart pick to call attention to HIV.

Johnson & Johnson formed a team of influencers to support Gurira, including HIV-positive activists Josh Robbins and Davina Conner, who engaged with the HIV/AIDS community and spoke with media. Additionally, Johnson & Johnson activated its Live Healthy Live Well influencer network and tapped a microinfluencer program to create a groundswell movement.”

Read the press release: JOHNSON & JOHNSON'S #MAKEHIVHISTORY CAMPAIGN

 

 

 

 Credo Watch asks the question: With more than 90,000 product liability claims, does Johnson & Johnson still deserve the reputation it earned in the mid-twentieth century? And does Johnson & Johnson still adhere to its famous Credo established in 1943?

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