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Celebrities Team with Big Pharma to Promote Drugs, Disease Awareness

November 9, 2015 -- This article discusses the emergence of celebrity endorsements for prescription drugs. The article goes on to discuss how celebrities can sway consumers, raise awareness and alter how people view certain drugs. This article provides Xarelto and other drugs as examples of celebrity endorsements.

“If the campaign is unbranded, there is greater flexibility on securing the right spokesperson,” said Doner, who has worked with celebrities like Kelsey Grammer and Rob Lowe and companies like Johnson & Johnson and GlaxoSmithKline. “A personal connection through a family member or close friend will often be the anchor of the program.”

Read the article on DrugWatch.com: Celebrities Team with Big Pharma to Promote Drugs, Disease Awareness

 

 

 

 Credo Watch asks the question: With more than 90,000 product liability claims, does Johnson & Johnson still deserve the reputation it earned in the mid-twentieth century? And does Johnson & Johnson still adhere to its famous Credo established in 1943?

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