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Johnson & Johnson launches first corporate campaign for decade

May 14, 2013 -- This is a release from J&J discussing a marketing campaign being launched with the intention of reestablishing consumer confidence.  The press release discusses the fact that J&J has been plagued with lawsuits and issues that have undermined consumer confidence and how J&J is responding.  This includes the use of a new advertising campaign that will include using celebrities.

“The black and white visuals echo the company's previous corporate campaign 'Having a baby changes everything' which was originally produced in 2002 by Interpublic Group's Lowe & Partners. In 2005, J&J brought in media company Time Warner to re-shape the advertisement's creative, using celebrities to endorse the message.”

Read the press release: Johnson & Johnson launches first corporate campaign for decade

 

 

 

 Credo Watch asks the question: With more than 90,000 product liability claims, does Johnson & Johnson still deserve the reputation it earned in the mid-twentieth century? And does Johnson & Johnson still adhere to its famous Credo established in 1943?

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